Tau net
CLIENT: IDNI
Tau is a universe built from your thoughts, advice, and knowledge. It is the first-ever decentralized blockchain social network able to take the consensus of its users and update its software in real-time, giving all users control over what the software does for them and how it evolves at any scale. I was tasked with designing the logo for Tau and the platform’s token Agoras.
Tau has communication and understanding at its core. The logo design is built around the user's dialogues within the platform. When users share their options, they are also shaping Tau, and Tau's AI works in the background to ensure users are understood, and all perspectives are taken into account.
MY ROLE
CREATIVE DIRECTION
ART DIRECTION
DESIGN
The Process
As we began the project it soon became apparent that we needed to redefine what Tau is and what the logo should communicate. It was a challenge trying to pin down a platform that has so many theoretical possibilities and potential audiences. It was important that the design did not feel like a social media or simple messaging app, also that it wasn’t mistaken for a productivity tool. The design had to feel established, solid and trustworthy from the start.
The final design speaks to the idea that the platform is about communication and understanding with the lower half of the design depicting the dialogue entering the platform and the upper half a metaphor for understanding as the inputs are bridged, with all shades and nuances of the discussion captured by Tau.