PlayStation VR
Agency: 20ten
Client: PlayStation
Key Art / Origination
PlayStation VR opened up a different way to play, putting players inside the action rather than simply watching it unfold.
Our task was to capture that sense of immersion across a range of titles, creating lifestyle-led key visuals that made each experience feel immediate, cinematic and real.
My Role: Creative ideation, concept origination and development, Shoot planning, 3D design, compositing, finishing and final artwork delivery.
For each title, we crafted a key moment where the player felt fully immersed in the experience, placing them at the centre of the action as the game world unfolded around them.
Each shot was carefully planned so the live-action photography could sit naturally inside a fully built CG environment. Pose, lighting and perspective all had to work together so the player felt genuinely connected to the world around them.
Visual exploration & concept development
