PlayStation VR: lifestyle Campaign
CLIENT: SONY PLAYSTATION EUROPE | AGENCY:20TEN
The PlayStation VR system provides incredibly immersive virtual reality experiences. To boost hardware sales, we were tasked with creating a set of promotional images that would showcase the player's immersion in the VR world. We designed four images to be used across all European markets, featuring popular games like Beat Sabre (Beat Games), Ace Combat 7 (Bandai Namco Entertainment), Blood and Truth (SIE London Studio), and Creed - Rise to Glory (Survios).
MY ROLE
CREATIVE LEAD
ART DIRECTION
CONCEPT DEVELOPMENT
DESIGNER
3D ARTIST*
compositing
Retouching and post-production
*CONCEPT LAYOUTS AND support assets only.
RENDERS SUPPLIED BY GAME DEVELOPERS.
The Process
From the initial brief to the day of the shoot, we had two and a half weeks to pin down concepts and complete casting. We worked with sketch artist Will Tubby and used 3D software (Daz and Modo) to develop a variety of concepts in a short amount of time. Working with the client we settled on the four concepts we would explore with Tapestry and photographer Danny Bird.
Because of the short development cycle, we continued to develop the concepts after the photo shoot. Once the concepts were approved we worked with the game's developers to produce the environmental backplates and ensure they represented the games faithfully. Each image came with its own set of unique challenges as we pushed to capture the excitement and immersion of a Playstation VR experience.
