From Dust
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Stockport

Illustration for Reebok Stockport gym

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FROM-DUST Creative Services: Art Direction | Key Art | Logo design | Graphic design | 3D Design | Digital Art | Exhibition Art.

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Contact:Steve@from-dust.com

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Stockport

CLIENT: REEBOK | AGENCY: 20TEN
 

Stockport is the home of Reebok's head office. The complex has impressive sports facilities, and as part of a revamp of the Cross Fit gym, I was asked to explore the concept of man and machine. The client had exciting ideas about upgrading the human body and using robot schematics to create wall graphics for the Cross Fit area. Unfortunately, the concept was not used, but exploring it was great fun.

 

MY ROLE

  • ART DIRECTION

  • DESIGN

  • 3D ILLUSTRATION

 
REEBOK | 3D CHARACTER DESIGN
REEBOK | 3D CHARACTER DESIGN
REEBOK | 3D TYPOGRAPHY DESIGN
 
 

The Process

The client wanted to see schematic illustrations of human-like robots, going as far as to sight the film Pacific Rim's UI design as a reference point. I needed to be able to create a lot of different images in a short space of time. I decided the best way was to build it in 3D, giving me the ability to render out multiple poses and camera angles from one design. After experimenting with render styles I found I could render the model’s contour lines quickly to get the required look. Using 3D kitbashing I was able to build a custom robot design in a short period of time. After the model was built it was easy to render out different poses and camera angles to build a library of images I could incorporate into the design.