Quicka Rn

CLIENT: New Balance | AGENCY: 20TEN
 

Quicka Rn is a no-fuss entry-level running trainer for those starting out. For this Intersport exclusive, New Balance wanted a stand-out campaign image that would appeal to both males and females alike. This clean and colourful design was rolled out in Intersport stores across points of sales, window displays and digital media. 

MY ROLE

• ART DIRECTION

• DESIGN

• PHOTOGRAPHY

• RETOUCHING AND POST-PRODUCTION

The Process

When exploring the concept for this campaign image it was important for the client that it didn't feel intimidating or too tech focused. We experimented with a variety of different approaches, from playing with simple speed lines for a more graphic approach to lifestyle lead photography. In the end we found a blend of the two, showcasing the trainer and creating a colourful design that exists in a more abstract space.