Dark Stealth

CLIENT: REEBOK | AGENCY: 20TEN
 

For the launch of Nano 6 - Dark Stealth edition in WIT (Whatever It Takes) Shoreditch Store, Reebok wanted to make an impression. Flooding the store in red and black with this trainer’s aggressive colour palette. This simple yet striking image was created as the lead campaign creative.

MY ROLE

• ART DIRECTION

• DESIGN

• COMPOSITING

• RETOUCHING AND POST-PRODUCTION

The Process

Working with Tapestry to capture the product photography, a collection of red smoke plates was also taken to give complete control over the final look. All photography was then retouched and composited together.