EA Sports F1
Agency: 20ten
Client: EA Sports
Key Art / Origination
EA Sports F1 25 captured a defining moment in the culture of the sport, as Lewis Hamilton’s move to Ferrari became one of the biggest stories in Formula 1.
Our task was to create an iconic image for EA Sports F1 25 that celebrated the hype, aura and significance of the moment, connecting the game to the real-world energy surrounding the sport.
Working with Terence Hobson, Global Brand at EA Sports, and photographer Campbell Addy, we delivered the Iconic Edition artwork as a bold celebration of Hamilton, Ferrari and a defining moment in Formula 1 culture.
My Role: Creative ideation and development, Art Direction compositing, finishing and final artwork delivery.
Being part of such a huge cultural moment felt like both an honour and a responsibility. We wanted to create something fans would love, and something that felt worthy of the moment.
We also created the EA Sports F1 25 Standard Edition artwork, bringing together the legends of the sport with its next generation of talent.
For EA Sports F1 24, we set out to create a key visual that felt captured from inside the world of the sport.
