Live Your Fandom
Agency: 20ten
Client: McLaren/Velo
Car livery & Live Your Fandom Abu Dhabi visual Identity
For the 2025 Abu Dhabi Grand Prix, VELO and McLaren brought together superfans from around the world to help create a one-off race livery inspired by their favourite racing moments.
For Live Your Fandom, my challenge was to design a McLaren livery shaped by those stories.
The final design was built from intertwining strands, weaving fan memories, icons and moments from the sport into a sense of speed, energy and connection.
My Role: Strands of fandom design system, 3D strands and car livery design and artwork
What began as a fan-led idea became part of the weekend Lando Norris became world champion.
The most powerful reaction came from the fans themselves, seeing their memories carried on the car and becoming part of a defining chapter in McLaren’s story.
