A Minecraft
Movie
Agency: 20ten
Client: Warner Bros.
Art / Origination / Exhibition Design
A Minecraft Movie brought one of the world’s most loved games to the big screen. For CCXP Brazil, the ambition was to bring that world to life as an interactive experience that fans could step inside.
The task was to bring Minecraft to life for fans, transforming 188 square metres of event space into the ultimate fan experience. Packed with interactive challenges, photo opportunities and immersive artwork, the space was designed to make visitors feel like they had stepped inside the film.
My Role: Concept development, art direction, event space design and visualisation, environmental artwork, compositing, retouching and final artwork delivery.
The experience needed to feel like a world fans could step into and explore. Designed and visualised in 3D, the layout shaped the journey through the central tree, crafting area, mining games and photo opportunities.
The artwork was designed to make the space feel alive, surrounding fans with life-size characters, familiar landscapes and playful details that brought the spirit of Minecraft and the film into every corner of the stand.
Visual exploration & concept development
