Two Point Museum
CLIENT: SEGA | AGENCY:20TENAs the third instalment in a much-loved franchise, Two Point Museum invites players to design and run extraordinary museums while uncovering rare and unusual artefacts.
Our key art brings that world to life, putting the spotlight on the exhibits and the offbeat characters that make each museum feel vibrant, chaotic and full of personality.
Building on the established visual language, we evolved the style to mark a new chapter for the franchise. The result is bold, dynamic key art that captures the game’s sense of curiosity, discovery and playful ambition.
MY ROLECREATIVE CONCEPT & DEVELOPMENTART DIRECTION3D ARTISTCOMPOSITINGRETOUCHING
The Process
From the outset, our vision for Two Point Museum was to highlight the game’s distinctive exhibits and the immersive, characterful visitor experience at its heart.
We built the key art using in-game 3D assets as a foundation, then carefully reworked them, reposing, remodelling and refining textures to elevate the overall finish and create a more considered, premium feel.
One of the main creative challenges was curating a wide range of exhibits that showcased the game’s scale and variety, while keeping the composition clear and cohesive. The artwork needed to feel rich and packed with detail, yet remain legible and impactful across formats, from large-scale key visuals to smaller digital placements.
