Pacer
Agency: Havas group
Client: R8 Games
Key Art / Origination
Pacer is built around the split-second rush of anti-gravity racing, where speed, skill and survival blur into one.
The challenge was to make speed feel physical, turning the game’s gritty futuristic racing style into one high-impact key visual.
My Role: Creative ideation, concept origination and development, 3D asset creation, 3D design, compositing, finishing and final artwork delivery.
For the key art, we wanted to throw the viewer straight into the race, capturing the grit, heat and adrenaline of anti-gravity craft fighting for position at the edge of control.
Visual exploration & concept development
