PlayStation Game Library: Retail promotion

CLIENT: SONY PLAYSTATION  |  AGENCY: 20TEN
 

E3 is full of big announcements. Sony Playstation wanted a system that could be easily updated as titles were announced and the art became available, ultimately creating a final showcase of up-and-coming games. The design system was well received and went on to be used across retail and trade to promote the Playstation 4's games throughout the year.