CLIENT:New Balance AGENCY: 20TEN
Quicka Rn is a no fuss entry level running trainer for those starting out. For this Intersport exclusive, New Balance wanted a stand out campaign image that would appeal to both male and females alike. This clean and colourful design was rolled out in Intersport stores across point of sales, window displays and digital media.
When exploring the concept for this campaign image it was important for the client that it didn't feel intimidating or too tech focused. We experimented with a variety of different approaches, from playing with simple speed lines for a more graphic approach to lifestyle lead photography. In the end we found a blend of the two, showcasing the trainer and creating a colourful design that exists in a more abstract space.