From Dust
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PSVR Lifestyle

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PlayStation VR

lifestyle Campaign

CLIENT:SONY PLAYSTATION EUROPE AGENCY:20TEN
 

PlayStation VR offers some of the most immersive VR experiences. Using the games to promote hardware sales, the brief was to create a series of images that captured the player at the heart of the VR experience. Four images were created for use as promotional assets across all European markets. The featured games included; Beat Sabre (Beat Games), Ace Combat 7 (Bandai Namco Entertainment), Blood and Truth (SIE London Studio) and Creed - Rise to Glory (Survios).

 
 
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The Process

From the initial brief to the day of the shoot we had two and half weeks to pin down concepts and complete casting. We worked with sketch artist Will Tubby and used 3D software (Daz and Modo) to develop a variety of concepts in a short amount of time. Working with the client we settled on the four concepts we would explore with Tapestry and photographer Danny Bird.

Because of the short development cycle, we continued to develop the concepts after the photo shoot. Once the concepts were approved we worked with the game's developers to produce the environmental backplates and ensure they represented the games faithfully. Each image came with its own set of unique challenges as we pushed to capture the excitement and immersion of a Playstation VR experience.

 
 
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