Furiosa throws audiences back into the wasteland. A world of dust, fire, roaring engines and survival at full speed.
Our brief was to create an ultra-wide campaign visual for takeovers and event spaces, using the format to capture the speed, scale and chaos of the film.
Live Your Fandom
Agency: 20ten
Client: Mclaren/Velo
My Role: Strands of fandom design system, 3D strands and car livery artwork
The composition was built to flex across media, allowing the desert battle to adapt and expand across large-scale takeovers.
The artwork was recreated as hand-painted murals by Apparition Media in Melbourne and Brisbane, turning the desert battle into a real-world spectacle.